Connie A. Mugno
Connie has more than 19 years of business experience with nearly 15 of these working with a variety of professional services firms in developing marketing strategies and implementing marketing plans. Specifically, her expertise includes developing targeted marketing strategies, plans, and budgets; writing and editing brochures, websites, articles, newsletters, and biographies/resumes; performing sales and presentation skills training; directly developing business through client prospecting and networking; placing articles in client-oriented and trade publications; securing press coverage; and planning and implementing seminars.

As an in-house Marketing Director, Connie has been responsible for the planning, implementing, and managing of a firm’s $2.5 million marketing and business development budget. Connie is a high energy, logical thinker who gets things done. Her education and knowledge of professional services marketing and management, coupled with her ability to have fun while working hard, makes her a pleasure to work with while producing solid results.

Connie has a Masters of Business Administration with an emphasis in Professional Services Marketing and Management, and a Bachelor of Science in Management Systems. She has been the Marketing Director at a law firm, a large regional accounting firm, a consulting engineering firm, and a large high-end commercial construction company. Connie has run her own firm for more than 4 years and has serviced a variety of professional service clients with tasks ranging from overall business planning to specific business development activities.

 

 
“Connie’s strengths – character, professionalism, and personal integrity – are not only there in abundance to cite, the strengths are deeper and more unshakeable than I have seen in any individual in my 25-year professional career.” In one instance, while providing a strategic and marketing plan for a client, “Rather than take the easy route and tell the client what we thought they wanted to hear, Connie urged that we dig deeper to finding a path the client company could take to reach a much more profitable long-term objective.”

Michael J. Reilly, FSMPS
Principal
Reilly Communication
617-464-1717